Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+, Max, Crunchyroll and MGM+. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads.

Are you interested in shaping the future of entertainment? Do you want to invent, disrupt and redefine what entertainment means for fans, creators, and communities all around the globe?

As part of the Prime Video team, you'll get to work on projects that are fast-paced, challenging, and varied. Also, you'll get to experiment with new possibilities, take risks, and collaborate with remarkable people.

We'll look for you to bring your diverse perspectives, ideas, and skill-sets to make Prime Video even better for our customers. With global opportunities for talented creatives, technologists, marketing professionals and so much more, you can decide where a career with Prime Video takes you!

About the Role

We're looking for a Senior Technical Product Manager to lead the Product-Tech function within Prime Video's US Planning & Audience Insights team. This team defines Prime Video's audience objectives and delivers the customer intelligence, analytics, and AI-powered solutions to optimize the PV US customer experience.

You'll own the product vision and technical roadmap for a portfolio of AI-powered tools and data platforms that shape the end-customer experience — directly influencing what content millions of Prime Video customers discover, when they see it, and how it's personalized to their preferences. Your products will drive measurable improvements in customer engagement, retention, and content satisfaction by powering smarter programming decisions, audience targeting, and marketing optimization.

You'll develop deep expertise in how content programmers, marketers, and leadership make decisions — spending time observing their workflows firsthand, identifying unarticulated needs, and translating those insights into product direction. You'll work shoulder-to-shoulder with data engineers, data scientists, and BI/analytics teams to bring that vision to life. You will also manage a small team of product managers.

Key job responsibilities
Product Strategy & Vision
- Own the product strategy and roadmap for a portfolio of customer-impacting tools spanning release planning, experimentation automation, GenAI-powered content analysis, and audience segmentation — from vision through delivery.
- Define clear product tenets, make deliberate "what not to build" decisions, and measure success by downstream impact on viewer engagement, content performance, and audience growth.
- Drive the team's AI strategy: GenAI-powered content gap identification, natural language data interfaces, automated experiment analysis, and AI-generated dashboard summaries.

Customer Understanding & Discovery

• Develop recognized segment expertise across Prime Video's internal customer base (content programmers, marketers, audience strategists) — building a structured discovery cadence and "voice of the customer" mechanism that regularly surfaces insights which change the roadmap, including deciding what NOT to build based on direct observation of workflows and unarticulated needs.
• Own audience infrastructure products including demographic prediction models and audience segmentation frameworks that power PV's growth strategy — closing the loop between internal tool usage and end-customer behavioral outcomes.

Technical & Product Ownership

• Act as the primary product owner across a team of data engineers, data scientists, researchers, and BI engineers — defining the product vision that drives their work, setting success metrics, and influencing execution priorities through strategic clarity rather than positional authority.
• Partner with an SDE team to define requirements, prioritize the backlog, and ship features for the team's flagship planning tool — acting as the primary product voice for a platform used daily by content programmers and leadership.

Cross-Functional Leadership & Organizational Influence

• Lead cross-functional programs spanning analytics, research, data science, marketing, and programming stakeholders — grounding product direction in direct observation of customer workflows, and translating unarticulated needs into clear product requirements.
• Establish a structured discovery cadence that regularly surfaces insights which change the roadmap.
• Establish audience intelligence standards (e.g., segmentation taxonomy, experimentation governance frameworks) adopted by teams beyond US Planning & Audience Insights — positioning your products to an audience across Prime Video US.

Senior Leadership & Strategic Influence
- Shape VP-level decision-making through QBRs, CPRs, and roadmap reviews — proposing and defending strategic trade-offs (including what to deprioritize or kill), not just reporting status. Influence organizational priorities beyond the immediate team.

About the team
The US Planning & Audience Insights team is where strategy meets data meets AI: we build the tools and intelligence that power programming decisions, audience growth, and marketing optimization for our Prime Video streaming service. If you want to work at the intersection of GenAI, customer science, and entertainment strategy and see your work directly influence what millions of people watch, this is the role.

Basic qualifications

• Bachelor's degree in a quantitative/technical field such as computer science, engineering, statistics
• 2+ years of team management experience
• 5+ years of technical product management, program management or engineering experience
• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• Experience contributing to engineering discussions around technology decisions and strategy related to a product
• Experience developing, deploying and managing AI products at scale

Preferred qualifications

• Knowledge of data engineering pipelines, cloud solutions, ETL management, databases, visualizations and analytical platforms
• Knowledge of GenAI applications (LLMs, agentic architectures, RAG) in enterprise product contexts
• Prior experience assessing when GenAI capabilities enhance versus complicate product design

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 166,300.00 - 225,000.00 USD annually