About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

As the Associate Manager, Planning, you will be a key figure in steering our clients' media investments toward success. Your impact will be measured by the strategic quality of your plans, the flawless execution of campaigns, and your contribution to the team's growth.

• Client Advisory: Serve as a trusted advisor and primary point of contact for clients on all matters related to media strategy, planning, and performance.
• Strategic Planning: Lead the development of comprehensive, data-driven media strategies and integrated campaign plans that align with client business objectives.
• Campaign Management: Oversee the end-to-end lifecycle of campaigns, from initial brief and implementation to post-campaign review and analysis for your assigned brands.
• Performance & Analytics: Establish clear campaign KPIs, develop measurement methodologies, and ensure all projects are tracked and measured to provide actionable insights and demonstrate ROI.
• Partner Collaboration: Work closely with key media partners, vendors, and internal teams to negotiate and plan implementations, ensuring a seamless and effective execution process.
• Innovation: Stay current with the latest digital trends and changes in the media landscape, proactively updating clients and integrating innovative solutions into media plans.
• Team Leadership: Provide guidance, mentorship, and support to junior team members, fostering their professional development and ensuring operational excellence across the team.

Skills and experience

• Experience: Minimum 3-5 years of experience in digital or integrated media planning, preferably within a media agency, client-side, or media owner capacity.
• Strategic Outlook: A strong background in digital media with a strategic mindset and the ability to develop comprehensive media strategies.
• Technical Proficiency: Solid experience in media planning and buying across all digital platforms, with hands-on experience of advertising technology platforms (e.g., ad servers, DSPs, Facebook Ads Manager).
• Client-Facing Skills: Demonstrated success in a client-facing role, with excellent presentation, reporting, and communication skills in both English and Vietnamese.
• Leadership & Teamwork: Proven ability to manage multiple projects and integrate large teams. Experience in coaching, guiding, and developing junior team members is essential.
• Analytical Mindset: A passion for data, insights, and ideation, with the ability to set viable objectives, recommend measurement methodologies, and ensure campaigns meet agreed-upon KPIs.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.  "

Please read our Privacy Notice for more information on how we process the information you provide.