TikTok Shop - Partners Education Manager, Paris

The authenticity of TikTok has created a new way for brands and partners to meaningfully connect with creators and the community. Through an innovative E-commerce platform that helps discover and purchase products within the app, TikTok E-commerce enhances promotion and sales for partners and brands with an entertaining user experience.

Are you passionate about revolutionizing the E-commerce experience? Do you thrive in dynamic environments where creativity meets strategy? Join our TikTok Shop Partnership (TSP) team as we shape the future of social E-commerce. The team is in charge of managing Partners - agencies who service brands on TikTok and responsible for partners' performance.

We are seeking an experienced Education Program Manager to develop and manage educational programs for TikTok Shop Partners in the France market.

As the Education Program Manager, you will play a vital role in designing, implementing, and optimizing educational initiatives to support the success of our partners on the TikTok Shop platform. Your responsibilities will include identifying knowledge gaps and developing the right content, materials and forums to engage and educate TikTok Shop Partners (TSP) throughout their lifecycle on TikTok Shop. This will include dedicated partner interfacing support such as workshops, scalable external training solutions and longer-term internal education programmes to level up the organisation as a whole. You will be responsible for understanding our TikTok Shop Partner and seller journey in-depth, preparing and executing educational plans to tackle barriers to growth.

The ideal candidate is a proactive self-starter, adept at navigating ambiguity and driving results. They possess strategic foresight, capable of identifying pivotal business opportunities and areas for enhancement. Collaborating seamlessly across teams, they develop comprehensive educational materials and training strategies. Fluency in both spoken and written English, combined with robust senior stakeholder management skills, is indispensable.

The role is to expand and drive the TSP (TikTok Shop Partnership) ecosystem through business development, training and project management. This candidate will take part in onboarding and education of partners, from smaller TikTok savvy agencies to 'big six' media companies. You will become an expert on social E-commerce and all things to support our partners and help them to onboard their clients and grow sales on the platform. The position requires data analysis of various metrics, from livestreams and short videos, to identify opportunities to help TSPs support sellers to succeed on TikTok.

Responsibilities:

- Establish TikTok as the E-commerce platform of choice for brands by building strong relationships and exploring partnership opportunities with E-commerce and digital marketing agencies across core functions including: creative, social, production, logistics and influencer marketing.
- Establish themselves as the primary liaison, TikTok advocate and owner of client relationships for their respective agencies.
-Support partners throughout their onboarding and incubation on the platform, including identifying opportunities, providing strategic briefs, training, and consultation.
- Be responsible for TSP performance and growth by educating and training TSPs with best practices across live strategy, analysis and diagnosis of traffic and performance data.
- Design and launch TSP incentives and activities to encourage TSP's engagement.
-Focus on new agencies in the E-commerce ecosystem - building them up and developing them into successful and thriving TSP agencies.
-Utilise data proficiently to deeply understand pain points, formulate business requirements, identify opportunities and prioritise solutions.

Qualifications

Minimum Qualifications:
- +3 years of experience and a Bachelor's degree
- Experience in partnership development and account management
- Critical thinking, analytical skills with an entrepreneurial and proactive mind-set.
- Data driven; an analytical thinker experienced in using data and metrics to drive decisions.
- Have a strategic mindset and high curiosity to deeply understand the inner workings of social E-commerce in a France context.
- Ability to work cross-functionally with multiple teams and stakeholders.
- French proficiency as the person will need to be liaising with French stakeholders

Preferred Qualifications:

• Self-starter, rapid learner and able to navigate fast-paced work environments and to thrive
• Proven track record of managing multiple projects simultaneously and prioritising work based on the needs of the business.
• Excellent communication skills, both verbal and written
• Great at building trusted relationships with platform partners.
• Experience in account management within tech companies, E-commerce platforms, or agencies is preferred.
• Established network within agency contacts across creative, social, production, or influencer agencies.
• Creative thinker with a knack for devising innovative strategies.