About the Role

This is a hands-on growth role where you'll own consumer acquisition and retention for a US product launch, reporting directly to the GM & Head of Product, US. You'll sit at the intersection of marketing, product, and engineering—shaping what gets built based on real conversion data and user feedback, not guesswork.

What You'll Do

• Design and execute a multi-channel beta-to-launch funnel (founder outreach, community platforms, Product Hunt, Hacker News) and measure conversion by channel.

• Run structured experiments to identify compounding growth loops and reallocate effort based on what's actually converting.

• Sequence and prioritize launch channels—determining what runs in parallel, what runs in order, and how to pace based on data.

• Own the first 90 days: a working beta funnel, a clean Product Hunt/Hacker News launch, and a repeatable growth playbook.

• Talk directly to users, do the unglamorous launch work yourself, and feed market feedback into product decisions as an active upstream stakeholder.

• Coordinate with a global branding and marketing team while owning campaign execution in the US market.

What We're Looking For

• 3+ years owning consumer product launches end-to-end at early-stage startups (seed to Series A/B), including positioning, waitlist/referral mechanics, and first-week retention loops.

• Proven ability to grow consumer products from zero awareness using push-distribution channels—founder-led outreach, community seeding, organic growth—without relying on brand pull or paid acquisition.

• Track record designing, running, and measuring multi-channel funnels with clear channel sequencing logic.

• Experience analyzing funnel conversion metrics by channel (cold vs. warm traffic, referral multipliers, activation/retention rates) and reallocating resources accordingly.

• Background as a 0→1 hire or founding team member who sets their own priorities and builds operational playbooks from scratch.

• Direct experience launching products on Product Hunt and/or Hacker News.

• Experience working cross-functionally with product and engineering as an upstream stakeholder influencing roadmap decisions.

• Familiarity with community-led or product-led growth (PLG) models and community platform seeding (Reddit, Discord, niche communities).

• Prior experience at a consumer AI or hardware-adjacent startup is a strong plus.

• Hands-on experience with referral/waitlist tooling and beta listing platforms is a plus.

• Bilingual English and Mandarin is a plus.

Location

Hybrid (3 days/week in office) — San Francisco Bay Area, California, US. Visa sponsorship is not available.