Global Product Manager – Coronary (Downstream Marketing)
Job description
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.”
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
We are seeking a Global Product Manager – Coronary (Downstream Marketing)
to join the Global Strategic Marketing team within our Vascular business, based in Santa Clara, CA.
This is a fully onsite, individual contributor role.
Our Vascular business develops innovative, minimally invasive, and cost-effective products for the treatment of coronary and peripheral vascular disease.
As a global leader and trusted partner in cardiovascular medical technologies, Abbott’s Vascular business is dedicated to advancing care for people impacted by cardiovascular disease. We develop and deliver life-changing, minimally invasive technologies that empower clinicians to navigate complex cases with greater insight, intuition, and innovation.
This individual will be responsible for managing two strategic categories in the Coronary franchise.
What You’ll Work On
The Global Product Manager will manage a portfolio of products for our Coronary franchise within Vascular, including the Orbital Atherectomy Device as well as the Coronary Dilatation Catheters (CDC) and accessories.
This position plays a key role in shaping how Abbott shows up globally in the highly competitive coronary space. You'll drive impactful programs that help physicians deliver better patient outcomes and make a difference in people's lives around the world. If you're looking to lead with purpose, execute with excellence, and grow in a high-performance team, this is your opportunity.
Position Accountability and Scope
1.Strategic & Tactical Execution
Own and execute global downstream marketing strategies to drive Vessel Closure adoption and usage worldwide.
Develop and implement promotional campaigns, communication plans, and product messaging that differentiate Abbott’s technologies in competitive markets.
Coordinate with Advertising & Promotion and Clinical Affairs teams to ensure compliant, evidence-based claims and robust messaging strategies.
Collaborate with Marketing Communications to guide messaging, branding, and external communications efforts.
Plan and execute multi-channel marketing programs and campaigns on digital platforms.
2.Life Cycle Management
Lead product lifecycle initiatives, including analyzing product performance, manage improvements, and shepherd the product throughout its lifecycle from launch to sunsetting.
Partner cross-functionally to ensure LCM plans are on-track and flawlessly executed.
Collaborate with cross-functional teams to proactively identify product candidates for life cycle management and develop robust business cases to support strategic decision-making and execution.
3.Global Commercial Support
Collaborate closely with regional marketing teams to ensure global alignment on strategies, messaging, and tools.
Support field sales with sales enablement tools, training content, customer-facing assets, and key conference deliverables.
Coordinate with Commercial Excellence to assess market share performance and adjust tactics accordingly.
Participate in and support regional meetings and tradeshows to drive customer adoption.
4.KOL Engagement & Market Interaction and insights gathering
Organize and participate in field visits, customer meetings, and physician advisory boards.
Partner with Key Opinion Leaders (KOL) to gather insights and advocate for product adoption.
Support international congresses and symposia with messaging, logistics, and build relationships with key opinion leaders (KOL) to drive customer engagement.
Conduct market research and thoroughly understand competitive offerings to guide competitive strategy and provide sales force with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
5.Demand Planning & Forecast Alignment
Partner with Demand Planning to build accurate sales forecasts aligned with product trends.
Provide ongoing input to regional teams to optimize inventory and production planning.
6.Budget Management
Own and manage the marketing budget for your portfolios, ensuring strategic allocation and ROI tracking.
Monitor marketing spend, reconcile vendor invoices, and track campaign effectiveness using relevant KPIs.
EDUCATION AND EXPERIENCE YOU’LL BRING
Bachelors Degree in Business Administration, Marketing, Science, Engineering, Program Management or equivalent OR An equivalent combination of education and work experience
Masters Degree
MBA preferred
Minimum 5 years- Progressively more responsible business experience in a class III medical device company or equivalent, including product, market or program management experience.
Minimum 3 years-Demonstrated leadership capability with proven experience managing cross-functional projects in a global environment.
Ability to work as an individual contributor and as a teammate in a fast-paced, high-visibility, collaborative environment.
A substantive knowledge of the cardiac medical device industry, health care delivery. Specific heart failure experience.
A thorough understanding of product and market development with a strong understanding of data development.
Strong device business acumen, strategic thinking, commercial focus and customer skills.
Exceptional project management skills. Must be adept at handling multiple assignments and accomplish these projects within budgetary guidelines and within agreed upon timelines.
Ability to foster collaboration, influence others outside of reporting structure and work collaboratively across a matrix structure. Analytical skills enabling financial modeling, business analysis and progress tracking and visibility.
Ability to work with US and International internal and external stakeholders.
Demonstrated verbal and written communication, interpersonal and presentation skills; the ability to lead a cross-functional team.
Demonstrated working knowledge of frequently used personal computer programs and applications, such as, Microsoft Office
Excellent reputation for building relationships across various levels of an organization.
Experience working in a broader enterprise/cross division business unit model preferred. Ability to work in a highly matrixed and geographically diverse business environment.
Ability to work effectively within a team in a fast-paced changing environment.
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization and with a cross –functional team.
Strong organizational, planning, and follow-up skills and ability to hold others accountable.
Natural tendency to be curious, positive, and creative.
Sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience.
Ability to travel approximately 30%, including internationally.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbottand on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
$114,000.00 – $228,000.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
AVD Vascular
LOCATION:
United States > Santa Clara : Building B - SC
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 25 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf