Senior Marketing Specialist, Digital
Job description
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of .
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
The Senior Marketing Specialist, Digital position works out of our Austin, TX location in the Cardiac Rhythm Management Division.
This is a fully onsite role.
As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias or irregular heartbeats.
This role is responsible for leading the organization in leveraging passion about healthcare and technology to impact patients’ lives.
The Senior Marketing Specialist, Digital is responsible for planning, executing, optimizing, and measuring direct-to-consumer (DTC) digital marketing initiatives that drive patient awareness, engagement, lead generation, and demand for Abbott Cardiac Rhythm Management therapies, including the AVEIR™ Leadless Pacemaker portfolio.
This role serves as a key contributor in the development and execution of data-driven omnichannel marketing programs that support strategic business objectives and market development efforts. The position partners closely with internal stakeholders, agency partners, and compliance teams to deliver innovative, customer-centered digital experiences while ensuring adherence to healthcare regulatory requirements. The role is critical to expanding CRM's digital marketing capabilities and advancing high-profile initiatives focused on patient and referring physician engagement.
What You'll Work On
Digital Campaign Strategy & Execution
- Execute integrated digital marketing campaigns across paid media, search, display, social media, CRM/email, and web platforms.
- Support direct-to-consumer and referring physician initiatives designed to build awareness, engagement, and patient demand.
- Implement audience targeting, personalization, and channel activation strategies to maximize campaign effectiveness.
- Ensure campaigns align with brand objectives, customer insights, and commercial priorities.
Performance Analytics & Optimization
- Monitor campaign performance and customer journey metrics, including traffic, engagement, conversion rates, acquisition efficiency, and return on investment.
- Analyze data and generate actionable recommendations to improve campaign effectiveness.
- Conduct A/B testing and optimization activities to improve customer engagement and conversion outcomes.
- Develop performance reports and communicate key insights to stakeholders.
Cross-Functional Collaboration & Compliance (15%)
- Partner with Marketing, Medical Affairs, Regulatory Affairs, Legal, Analytics, and Commercial teams to ensure successful campaign execution.
- Support the review and approval process for digital materials within established compliance frameworks.
- Ensure all digital marketing activities adhere to Abbott policies, brand standards, and healthcare regulations.
- Manage relationships with digital media, analytics, and creative agency partners.
- Coordinate campaign execution, asset development, media deployment, and reporting deliverables.
- Ensure agency partners meet performance expectations, timelines, and quality standards.
Agency Management
- Manage relationships with digital media, analytics, and creative agency partners.
- Coordinate campaign execution, asset development, media deployment, and reporting deliverables.
- Ensure agency partners meet performance expectations, timelines, and quality standards.
- Support management and optimization of websites, landing pages, email programs, and other digital properties.
- Collaborate with UX and content teams to enhance digital customer experiences.
- Identify user journey improvements that increase engagement and drive desired actions.
Audience Segmentation & Campaign Planning
- Develop campaign briefs and activation plans that define audience targeting, messaging strategies, channel recommendations, and measurement frameworks.
- Support personalized marketing initiatives that improve relevance and engagement across patient and referring physician segments.
- Contribute to test-and-learn initiatives that identify scalable digital marketing opportunities.
Digital Platform & Customer Experience Optimization
- Support management and optimization of websites, landing pages, email programs, and other digital properties.
- Collaborate with UX and content teams to enhance digital customer experiences.
- Identify user journey improvements that increase engagement and drive desired actions.
Audience Segmentation & Campaign Planning
- Develop campaign briefs and activation plans that define audience targeting, messaging strategies, channel recommendations, and measurement frameworks.
- Support personalized marketing initiatives that improve relevance and engagement across patient and referring physician segments.
- Contribute to test-and-learn initiatives that identify scalable digital marketing opportunities.
Demand Generation & Consumer Journey Management
- Support patient acquisition and referral generation efforts through targeted digital marketing programs.
- Analyze consumer behavior and engagement patterns to optimize the end-to-end customer journey.
- Implement recommendations that improve lead quality, conversion, and engagement outcomes.
Quality Assurance & Regulatory Compliance
- Ensure all digital content meets quality standards, brand requirements, accessibility considerations, and healthcare regulatory expectations.
- Establish and maintain compliant documentation and approval workflows.
- Support continuous improvement of digital marketing processes and governance practices.
EDUCATION AND EXPERIENCE YOU’LL BRING
Bachelor's degree in Marketing, Communications, Business, Digital Media, Advertising, Analytics, or a related field.
4-6+ years of experience in digital marketing, performance marketing, demand generation, or related disciplines.
Demonstrated experience executing and optimizing direct-to-consumer digital marketing campaigns.
Experience managing multiple digital channels and marketing technologies.
Healthcare, medical device, pharmaceutical, biotechnology, or other regulated industry experience preferred
Preferred Qualifications
Experience with Google Analytics, Adobe Analytics, or similar analytics platforms. Experience with CRM and marketing automation tools, including Marketo or comparable platforms.
Familiarity with content management systems such as Adobe Experience Manager or WordPress.
Knowledge of SEO, SEM, paid media, conversion optimization, audience targeting, and digital customer journeys.
Experience with UX principles, landing-page optimization, and testing methodologies.
Professional certifications in Google Analytics, Google Ads, Meta Advertising, Digital Marketing, UX Design, or Marketing Automation
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbottand on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
$78,000.00 – $156,000.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
CRM Cardiac Rhythm Management
LOCATION:
United States > Austin : 8701 Bee Caves Rd
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf