About the team

The Integrated Marketing Campaigns Team oversee owns and drives end-to-end country-level campaigns that accelerate GMV growth, merchant success, and user engagement.

This role sits at the intersection of commercial strategy, marketing execution, and cross-functional orchestration.

Key Responsibilities

1. Consumer Marketing (CMKT):
Lead and develop Malaysia country level integrated marketing strategies & plans. Translate brand health, market insights, and business performance into clear marketing direction, including campaign development & planning, platform traffic growth plan, and oversee end-to-end execution across digital, social, content, media, and experiential channels.

2. Business MKT (BMKT)

Lead the overall marketing strategy planning for Malaysia BMKT, enhance platform influence and merchant satisfaction, including but not limited to continuously improving the GTM efficiency of major campaigns and key policies, driving methodology development, case study consolidation and promotion, as well as overseeing major B2B events such as merchant summits;

3. Performance Management & Optimization

Define success metrics for campaigns and marketing initiatives, including traffic growth, conversion, ROI and GMV contribution. Leverage data insights to continuously optimize marketing strategies and improve campaign efficiency. Drive post campaign analysis to continuously optimize performance and future strategies.

4. Team Leadership & Cross functional Collaboration

Lead and develop a team of 10 marketing professionals across campaign marketing planning, media planning, events + partnerships, and content marketing. Effective stakeholder management across planning, execution, and reporting with cross functional teams including Category, Creator Operations, Commercial, Product, and Regional Marketing.

Qualifications

Minimum Qualifications- Bachelor’s degree in Marketing, Business, Communications, or related field.