Our team's mission is to build and expand the content ecosystem for Sports in Japan, providing users with diverse, high-quality entertainment and valuable information. To activate a broad range of creators from potential to top-tier talent, we collaborate deeply with advertising agencies, MCNs, and business partners. Working closely with internal product teams, PR and marketing teams, and Creator Managers, we simultaneously drive large-scale growth packages that engage both platform-internal and external stakeholders, creating new waves of ecosystem development.

1. Creator Growth & Enablement

- Serve as a strategic partner for sports creators, providing personalized 1:1 support or 1-to-many enablement programs (e.g., workshops, webinars, office hours, or community sessions), including content reviews and growth planning.
- Elevate content quality by delivering educational programs and resources (e.g., best-practice guides, tutorials) that empower creators to master the platform, storytelling, and editing techniques.
- Foster an engaged creator community by scaling best practices and facilitating knowledge sharing across creators.
- Proactively identify challenges faced by creators and partners, and develop practical, scalable solutions in a fast-paced environment.
2. Partnership Management
- Build and nurture strategic relationships with major sports management agencies, MCNs, and professional club teams (e.g., NPB, J.League).
- Act as the primary point of contact for agencies and teams to align on growth objectives, streamline onboarding processes, and drive joint initiatives to maximize the success of their talent and players on TikTok.
3. Athlete Onboarding & Consultation
- Lead the onboarding process for top athletes joining TikTok, ensuring seamless account setup and a foundational understanding of the platform.
- Provide ongoing consultation on account operations, trend-aligned content strategies, and in-app features to optimize performance and engagement.