The Premium Shopping Experience team is on a mission to firmly establish Amazon as the premier destination for shopping high-quality premium products. Shopping for premium products is more than a transactional purchase — it's an emotional investment in a shopping journey where the customer is treated to a personalized, curated experience that is visually appealing and immersive.

We are seeking a Principal Product Manager-Tech to own the Content Freshness workstream — responsible for ensuring premium product pages, brand stores, and customer experience surfaces are populated with high-quality, up-to-date, visually elevated content at scale. This role is critical to delivering content-dependent features across the premium brand portfolio and increasing coverage with generative AI-assisted content.

Key job responsibilities
Own the content freshness strategy for premium products, ensuring the premium catalog maintains elevated, brand-quality content across product detail pages, brand stores, and customer experience surfaces.

Define and scale the generative AI content pipeline, working with content production teams to generate elevated media — including product imagery, multi-product lifestyle content, and short-form motion assets — across the premium catalog.

Drive coverage metrics toward the goal of ensuring premium product pages include at least one AI-assisted piece of content on their detail page, brand store, and/or customer experience surface.

Lead brand outreach and content onboarding, assessing brand sentiment and content needs, guiding brands to provide elevated content modules, and prioritizing high-traffic products to maximize experiment power and business impact.

Own the elevated content program, managing the rollout of enhanced content modules (e.g., key features, brand stories) across premium products, tracking conversion and engagement impact, and informing worldwide rollout decisions.

Develop the content generation strategy to populate premium experiences at scale, including content treatment design, end-to-end workflow pilots, and volume planning.

Partner with science and engineering to automate content quality assessment, ensure full media coverage for premium products, and maintain content freshness through automated refresh cadences.

Measure and report on content health — define content freshness KPIs (coverage percentage, staleness rate, content quality scores), track progress, and identify gaps requiring intervention.

Basic qualifications

• Bachelor's degree
• Experience owning/driving roadmap strategy and definition
• Experience with feature delivery and tradeoffs of a product
• Experience technical product management
• Experience communicating clearly and concisely with leadership, stakeholders, and cross-functional teams
• 5+ years of product management experience, preferably in content, media, or catalog quality.
• Experience building and scaling content pipelines or content management systems.

Preferred qualifications

• Experience working directly with Engineers on product enhancements
• Experience in project management methodologies, business analysis, or process improvement
• Experience in e-commerce product listing & catalog
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.
• Familiarity with generative AI content workflows (image generation, video/motion, product photography).
• Experience managing brand relationships and content onboarding at scale.
• Track record of driving catalog quality improvements measured by conversion lift.
• Experience with A/B testing platforms and experimentation at scale.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 197,900.00 - 267,800.00 USD annually
USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually