Community Lead - Kraken Pro
Job description
Building the Future of Open Finance
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.
The team
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Kraken Pro is where serious traders work. Tight spreads, deep books, an API people actually build on. The people who use it are demanding, opinionated, and allergic to marketing.
We want someone who belongs in that room. Not a brand account with a person behind it, but a trader's trader who happens to be very good at building community.
Come here to build and grow this Community for us.
The opportunity
Live in the trenches. Discord, Telegram, X, TradingView, Reddit, the group chats you're already in at 3am. You're not "monitoring channels". You're a participant, with standing.
Be the fastest voice in the room. When a chain halts, a listing drops, or the market goes vertical, you're posting before the screenshots start circulating. Speed with accuracy, not vibes.
Build the inner circle. Stand up an ambassador and power-user program: the market makers, quant desks, and high-volume traders who'll tell you the truth about the product. Give them a reason to stay loud.
Run the room in public. AMAs, live trading sessions, feature launches, competitions, post-mortems when we get something wrong. Own the format, don't just attend it.
Close the loop with Product. You'll be the first to hear that the order entry flow is broken. Your job is to get it to the PM with receipts, then go back and tell the community what happened.
Write things people screenshot. Threads on microstructure, teardowns of new features, release notes that don't read like release notes.
Prove it worked. Sentiment, share of voice, community-sourced signups, retention of the accounts that matter. You bring the numbers to the table before anyone asks.
What you’ll bring
You trade. Actual positions, actual scars. You can hold a conversation about funding rates, maker/taker economics, slippage, and latency without reaching for a glossary.
3+ years running community or social for a product with a technical, skeptical audience. Crypto, fintech, gaming, or dev tools all count.
You write fast and well. Short-form that lands, long-form that holds up under scrutiny from people smarter than the average follower.
You have thick skin and good instincts. Crypto community management means getting yelled at with an audience watching. You de-escalate without going corporate and you know when to push back.
You've built something from a standing start, not just maintained an existing account.
You operate without a brief. Markets don't wait for approval chains, and neither should you… because you know where the line is and you don't need a committee to find it.
You're comfortable with the ambiguity of a company that ships constantly and reorganizes around opportunity.
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitment
Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.