TikTok Shop - Strategy and Operations Manager, Top Creator Program

About the team

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build a commerce ecosystem that is innovative, secure and intuitive for our users.

The Strategy & Operations Manager will drive the strategic planning, analytics, and operational excellence of the Top Creator Program. This role partners closely with Creator Managers and cross-functional teams to identify growth opportunities, improve operational efficiency, and scale creator programs through data-driven insights and process optimization.

Responsibilities:

• Own business planning, performance reporting, and operational strategy for the Top Creator Program.
• Build dashboards and analyze creator performance, GMV, content output, and program health.
• Support strategic initiatives, including creator tiering, incentive programs, incubation, and seasonal campaigns.
• Identify automation opportunities and improve team processes and reporting.
• Partner with Product, Ads, Category, Marketing, and Data teams to execute cross-functional projects.
• Develop business cases, forecasts, and executive presentations to support decision-making.
• Create and maintain SOPs, playbooks, and operational frameworks.

Qualifications

Minimum Qualification(s):
- Bachelor's degree with 3+ years of experience in Strategy, Business Operations, Business Intelligence, Consulting, or E-commerce.
- Strong analytical skills with experience in Excel and BI tools (SQL, Tableau, Power BI, or similar).
- Experience building dashboards, analyzing business performance, and managing cross-functional projects.
- Strong project management and stakeholder management skills.
- Excellent communication skills in English.
- Comfortable working in a fast-paced, data-driven environment.

Preferred Qualification(s):

• Experience in e-commerce, marketplaces, affiliate marketing, or the creator economy.
• Experience with automation, process improvement, and performance reporting.
• Familiarity with TikTok Shop or social commerce platforms.