Role Overview

We are seeking a Sr. Business Strategy Specialist to develop industry-specific content and support customer engagements in one or more industries (Telco, Healthcare, Retail, Public Sector). You'll partner with multiple internal teams including Sales, Marketing, Product, and Industry organizations to create compelling narratives, lead executive briefing development, and drive GTM materials that connect ServiceNow solutions to customer challenges.

This role requires an AI-first mindset - both in how you work and what you create. You’ll use AI tools to accelerate research and content development, while crafting narratives that position ServiceNow’s agentic AI capabilities as key differentiators in customer transformation narratives. You should be comfortable experimenting with generative AI and AI-powered workflows to enhance your productivity and output quality. Equally important, you’ll build the tooling — packaging your own workflows into agents and skills that scale to the wider team.

Key Responsibilities

This Business Strategy Specialist is responsible for six specific areas:

1. Strategic Content Development: Own the creation of industry-specific presentations, executive briefings, demo narratives, and thought leadership content (blogs, case studies, use cases). Translate ServiceNow solutions into industry-relevant business outcomes and AI-powered transformation messaging tailored to various buying centers
2. Customer Engagement Support: Prepare tailored presentations and briefing materials for customer meetings. Participate in select engagements to present industry insights and ServiceNow PoV. Capture and synthesize Voice of the Customer feedback to inform content strategy
3. Research & Market Intelligence: Research industry trends, buying center priorities, customer pain points, and competitive positioning. Leverage AI-powered tools for market research, competitive intelligence, and content generation. Analyze data from multiple sources to develop actionable insights
4. AI Agent & Skill Development (Build for Scale): Design, build, and maintain reusable AI skills and agents that productize how the team researches, generates, and ships GTM deliverables. Identify repeatable manual workflows and convert them into packaged, self-service tools that other teams can run without you. Instrument adoption, iterate on real usage, and enable colleagues so productivity gains compound across the organization rather than staying with one person.
5. Content & Knowledge Management: Maintain and update industry frameworks, solution repositories, and reusable content. Ensure version control, accuracy, and alignment with solution portfolios. Contribute to team knowledge bases and organized documentation
6. Cross-Functional Collaboration: Partner with Product, Marketing, Sales, and Industry teams to ensure content alignment. Equip multiple internal teams with enablement materials. Present ideas to project teams and occasionally across teams to share learnings and best practices.

Qualifications

To be successful in this role you have:

• ~ 5 years of experience in business analysis, strategic consulting, GTM strategy, or content strategy
• Strong analytical and research skills with proven ability to gather stakeholder requirements, synthesize complex information, and develop insights that drive decision-making
• Experience in client-facing or consulting roles with proven consultative skills, including stakeholder engagement, needs discovery, and tailoring solutions/content to different decision-makers
• Demonstrated experience building, not just using, AI tooling — custom agents, skills, prompt systems, or automated workflows — with evidence that others adopted what you built. Fluent in integrating AI into daily work for research, content development, and workflow automation.
• Knowledge of one or more target industries (Telco, Healthcare, Retail, Public Sector) including business challenges, operational requirements, and buying center priorities
• Exceptional writing and storytelling skills with ability to create clear, compelling business content for executive audiences
• Experience translating technical concepts into business language across various audiences and buying personas
• Ability to work independently with minimal supervision while managing multiple projects simultaneously
• Superior organizational skills with ability to effectively prioritize and collaborate across cross-functional teams

• Preferred Qualifications

• Experience with ServiceNow platform, enterprise software solutions, or workflow automation concepts
• Strong PowerPoint/presentation design skills and experience creating executive-level content
• Familiarity with design thinking, value selling methodologies, or solution selling approaches

FD21

Additional information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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