HelloFresh's Performance Innovation studio is scaling a cross-channel video engine built on a single core principle: one production, many platform-native cuts. Post-production is where that model wins or stalls. This role is what makes it win. We're looking for a Video Editor who is AI-native by instinct, not just by familiarity: someone who reaches for GenAI tools (AI-assisted editing, voiceover, video generation) as naturally as a timeline. You will own end-to-end post-production for the paid social pipeline, drive the AI-integration layer across post, and operationalize the studio’s global footage library so markets can localize independently. This is a high-output, high-craft role at the center of how the team scales.

You Will...

• Own end-to-end post-production. From ingest through multi-format delivery and versioning at the speed and volume the studio’s model demands.
• Operationalize the global footage library. Cut, adapt, and localize central footage for each market.
• Drive the AI-integration layer across post to push creative and efficiency boundaries. Stay up to date with new Gen AI tools to share with the team.
• Maintain GenAI policy compliance across EU and global markets, staying current on evolving regulations and ensuring all AI-generated assets meet platform and legal requirements.
• Edit short-form video from scratch for paid social channels (TikTok, Meta, YouTube, Snap, OTT) using sharp creative instincts, platform-native best practices, and data from Creative Strategy.
• Build motion graphics, titles, lower thirds, and end cards in After Effects; collaborate with design teams to communicate graphic needs clearly.
• Manage multi-format, multi-market video workflow across delivery stages, partnering with the Senior Video Editor, Creative Strategy, and Production teams as needed.
• Work proactively to bring edits to near-final state, minimizing feedback rounds and meeting or beating stakeholder deadlines without sacrificing quality.
• Develop and adapt work from written and verbal feedback quickly and independently.
• Quality-check all video content against brand guidelines and platform specs before delivery.

You Are...

• An AI-native editor who treats GenAI tools as core craft, not a novelty.
• A high-output editor who thrives on turning a single shoot into a volume of finished, platform-native assets.
• Deeply fluent in the performance content / paid social landscape. You know how to prioritize what works based on data, not just personal taste.
• An expert in Premiere Pro, After Effects, and Adobe Creative Suite; experience with apps like CapCut and other UGC content creator tools. Eager to try new things as the UGC market and trends evolve.
• Organized, self-starting, and reliable. You manage complex multi-market, multi-format workflows without dropping anything.
• A strong collaborator who can work across Creative, Creative Strategy, Production, and Brand teams and communicate clearly at all levels.
• Calm under pressure, professional, and positive when deadlines compress.
• Committed to on-brand quality at every stage of the editing process.

At a Minimum, You Have...

• 5+ years of video editing experience in digital, paid media, or social content with a portfolio that proves output at volume and platform-native quality.
• Demonstrated, hands-on experience using GenAI tools in a post-production workflow .
• Familiarity with GenAI content policies and compliance requirements, particularly for EU/global markets, or the demonstrated ability to get up to speed rapidly.
• Strong experience developing assets for Paid Social, particularly TikTok, Meta, YouTube, & Snap.
• Expert proficiency in Premiere Pro, After Effects, and Adobe Creative Suite; working knowledge of CapCut and UGC-first editing platforms.
• Extensive knowledge of color grading, pacing, and timing for performance-oriented content.
• Experience managing multi-format, multi-market asset workflows, conversion tactics, ideally including localization or global content adaptation. Knowledge of creative advertising principles.
• Experience working within tight deadlines, handling multiple projects simultaneously, and turning around same-day edits.
• Impeccable organization, attention to detail, and a strong eye for quality.
• Excellent interpersonal, verbal, and written communication skills.
• Ability to work on-site 4 days a week in NYC.
• Bachelor's degree in Film, Media, or equivalent. Preferred but not required.

You'll Get...

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans effective first day of employment
• 85% discount on your subscription to HelloFresh (as well as other product initiatives)
• Snacks, cold brew on tap & monthly catered lunches
• Company sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range$72,450—$92,000 USD