Product Marketing Lead, GTM - Canada (Ad-Sales)

About the team:

The Canada Product Solutions and Operations (PSO) team is responsible for bringing priority global products to market and driving their adoption and growth in the region.

About the role:

We are looking for an experienced Product Marketing Lead (what we call 'Product Solutions & Operations' Lead) who will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments. This role will partner closely with cross-functional teams to ensure successful launches, ongoing adoption, and measurable business impact.

This position is for an existing vacancy.

Responsibilities

• Identify opportunities to drive adoption of TikTok ad products that enhance the experience and meet client objectives.
• Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts.
• Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue.
• Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities.
• Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.

Qualifications

Minimum Qualifications:
- Years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth.
- Strong track record of influencing product teams, executive leadership, and cross-functional partners.
- Comfortable engaging with both technical and business stakeholders at all levels.
- Excellent problem-solving skills with the ability to define challenges and propose effective solutions.
- Outstanding documentation, presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts.

Preferred Qualifications:

• 5+ years of experience in performance advertising.
• Experience with global product-led growth initiatives scaling from launch to more than $100M in revenue.

*In-Office Policy* - Please note we're currently working in the office 4x a week and will be transitioning to 5x a week in the office starting September of this year.

The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.