About the Team

TikTok's Content Partnerships team is responsible for accelerating the growth of our top global media accounts by developing strong, executive level relationships, strategic partnerships, landing core platform narratives, securing incremental growth (primarily content but in alignment with media, marketing, GBS teams) and providing best in class service.

Partnerships Manager (News) will report into the Head of Publisher, News team. The team develops and nurtures high level relationships with publishers across NA and globally, whilst securing incremental growth in content and delivering clear and attributable value back to publishers in order to improve partner ROI. This role will be primarily responsible for analysing global publishers' content performance on TikTok, providing strategic recommendations, and helping to manage publishers (NA + Global) on a day-to-day basis using data. The candidate should have a deep understanding of short-form, user-generated content landscape including account management, content strategy, data and performance analysis and knowledge of TikTok and the social media landscape.

This is a global role with a comprehensive scope: communication, data and analytics, and strategy skills, proven industry experience and understanding of TikTok's positioning versus competitors.

Responsibilities:

• Drive business development by identifying and onboarding new publishers, including negotiating and structuring partner agreements, while managing and deepening relationships with existing partners.
• Develop and execute partner content strategies by translating publishers' business needs and priorities into opportunities for incremental growth and product innovation.
• Use data to identify blockers, propose solutions, and provide insights through strong analytical, reporting, and data storytelling capabilities.
• Work cross-functionally with Product, Creator, Ad Sales, Business Development teams, and other stakeholders to drive partner initiatives.