The News Creator team develops and executes strategies to grow the news content ecosystem through management, partnerships, and key programs. We work closely with Product teams to understand creator cohorts and set priorities, while collaborating with News Publishers and cross-functional partners to drive efforts forward within the evolving news landscape.

Responsibilities:

• Develop, support and execute scaled programs focused on engaging and supporting TikTok News Creators
• Build and Manage relationships with News Creators and Journalists, supporting News content strategies
• Align on standardized, clear measurement plans in line with the product team and track engagement and program progress to goals, incorporating improvements to optimize program success
• Collaborate with operations teams to localize and launch creator programs in line with key business frameworks across global markets
• Align with product team to identify strategic growth opportunities informed by data-driven needs and product roadmaps
• Foster strong relationships with cross-functional teams (e.g. Comms, GR, Legal) to operationalize and scale creator programs and engagement.

Qualifications

Minumum Qualifications:
- BA/BS degree or equivalent practical experience
- Demonstrated understanding of the digital news ecosystem, journalism industry, and creator landscape. Experience in creator partnerships, content partnerships, program management, media partnerships, journalism, digital media, social platforms, or related fields.
- Experience developing and executing end-to-end programs, including planning, launch, stakeholder management, measurement, and reporting. Strong project management skills, with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
- Experience building and managing relationships with creators, journalists, publishers, media organizations, or other external partners.