Werkstudent Content & Brand (m/w/d)
Job description
About the Role
This is a hands-on brand and content role at a growing B2B performance marketing agency in Berlin. You will own the full brand presence, from founder LinkedIn content to short-form video to pitch decks, and have real autonomy to shape how the company shows up across every channel. It is a great fit if you want to build something from scratch rather than maintain what already exists.
What You'll Do
Write LinkedIn content for founders and the company account, including hooks, storylines, and carousels tailored to a B2B audience.
Produce image and video content end-to-end: concept, shoot, edit, and deliver Reels, talking heads, customer testimonials, and behind-the-scenes clips.
Maintain brand consistency across all touchpoints including the website, pitch decks, sales materials, and templates.
Build and manage a content calendar to keep publishing cadence consistent and predictable.
Track content performance, identify winning formats, and use data to inform what gets scaled.
What We're Looking For
Currently enrolled as a student and available 16 to 20 hours per week, ideally for 12 or more months.
Proficient in video editing tools such as CapCut, Premiere, or equivalent software.
Proficient in design tools such as Figma, Canva, or equivalent for creating visual assets and presentation materials.
Demonstrated experience producing LinkedIn content and a clear understanding of what performs on the platform.
Experience writing marketing and brand content for B2B or SaaS audiences.
Experience managing content calendars and executing consistent publishing schedules.
Experience analyzing content performance metrics and translating data into strategic decisions.
A portfolio or examples of content you have already created and shipped.
German proficiency at C2 or native level.
Nice to have: experience with photography, lighting, or on-location production; background in GTM or sales enablement for B2B software companies.
Location
On-site in Berlin, Germany (Mitte area). Visa sponsorship is not available for this role.