F&B Sales Manager - La Festa Phu Quoc, Curio Collection by Hilton

Responsibilities

Sales & Revenue Generation

·         Proactively identify and develop new business opportunities for restaurant dining, group bookings, and events

·         Drive sales for corporate lunches/dinners, social gatherings, celebrations, and buy-outs

·         Manage and grow a portfolio of corporate and individual clients

·         Achieve monthly and annual sales targets in line with business plans

·         Take full ownership of social events, group dining, private functions, and restaurant buy-outs, actively driving demand and conversion across all food and beverage venues.

·         Proactively develop and manage excursion, tour operator, and DMC-driven F&B business, creating structured offers and menus to capture group and leisure traffic.

·         Design and implement event-led and group dining packages aligned with seasonal demand, cultural periods, and outlet capacity to maximize revenue and utilization.

·         Collaborate closely with Hotel Sales, Concierge, Front Office, and Guest Relations teams to convert in-house guests, groups, and external leads into restaurant dining and events.

·         Manage the event and group sales pipeline for restaurants, from lead generation to confirmation and operational handover, ensuring strong conversion, profitability, and guest satisfaction.

Account Management & Partnerships

·         Build and maintain strong relationships with key corporate accounts, event planners, and local partners

·         Negotiate contracts, menus, and pricing in collaboration with Culinary and Operations teams

·         Develop strategic partnerships to increase footfall and brand exposure

Marketing & Brand Positioning

·         Work closely with Marketing and F&B teams to promote seasonal offers, promotions, and special events

·         Support digital and social media initiatives by contributing sales-driven content and campaigns

·         Represent the restaurant(s) at networking events, trade shows, and industry functions

F&D Reservations Management

·         Oversee the F&B Reservations team, ensuring efficient handling of all restaurant reservations, group dining inquiries, and special event bookings

·         Ensure reservation standards, response times, and guest communication align with brand and service expectations

·         Work closely with Restaurant Managers to manage availability, special requests, VIP bookings, and large parties

·         Analyze reservation trends, demand patterns, and booking data to support sales strategies and forecasting

·         Lead, coach, and develop the F&B Reservations team to deliver consistent service excellence

·         Set clear objectives, monitor performance, and ensure alignment with overall sales and revenue goals

Coordination & Operations Support

·         Act as the main point of contact for restaurant-related sales inquiries

·         Ensure seamless handover of confirmed business to Operations teams

·         Follow up on guest feedback and ensure high satisfaction and repeat business

Reporting & Analysis

·         Track sales performance and prepare regular reports on revenue, market trends, and opportunities

·         Maintain accurate records in CRM and sales systems

·         Analyze market competition and recommend strategies to maintain a competitive edge

Qualifications

Qualifications & Experience

·         Minimum 3–5 years of experience in F&B sales, restaurant sales, or hospitality sales

·         Experience in luxury hotels or high-end restaurants preferred

·         Proven track record of achieving sales targets

·         Fluency in English; additional languages are an advantage

Key Performance Indicators

·         Restaurant sales revenue vs target

·         Number of new accounts secured

·         Repeat business and client retention

·         Event conversion ratio

·         Guest satisfaction related to sales-driven bookings

·         Reservations conversion rate

·         Response time and accuracy of reservations handling

·         Guest satisfaction related to booking experience