We’re financing the future of energy

Crux is the capital platform for the clean economy. We modernize capital raising and deployment for clean energy and critical infrastructure with solutions across advisory, investments, technology, and intelligence.

Our team of 95+ is composed of experts in energy, tax, finance, government, and technology. We have raised $77 million in capital from some of the best investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others. These funds are joined by strategic investors including Pattern Energy, Clearway Energy, EDF Renewables, Intersect Power, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures.

An inflection point in American energy and manufacturing

Energy demand is growing for the first time in decades, driving an urgent need for more affordable and reliable electricity. More electricity requires new clean energy infrastructure and strong domestic supply chains for minerals and components — as well as large amounts of capital.

Traditional project financing is opaque, fragmented, and analog. At Crux, we’re changing that. Through unmatched insights and expertise, white-glove service, purpose-built tools, and risk underwriting, we power a more prosperous, clean, and secure energy future.

We are scaling quickly and looking for team members who are eager to combine deep expertise with an AI- and tech-forward mindset.

The opportunity

Crux is hiring a Director of Marketing Strategy to lead how we bring our capital solutions to market and how we position Crux to the investors and capital providers who power clean energy finance. This is a senior, strategic role and a key partner to our product, commercial, and marketing teams.

You will own positioning, go-to-market strategy, and market insight for the capital provider audience: the banks, funds, corporates, lenders, and other institutions that deploy capital to developers and projects. Your job is to translate how these sophisticated investors think into clear narratives that drive adoption of Crux's offerings and measurable commercial results.

This is the senior marketing strategist for the capital side of our business. You will set direction, make the calls on how we segment and message to capital providers, and operate as an internal authority on this audience. You will work shoulder to shoulder with commercial and capital markets leaders, and you will bring the executive presence to align senior stakeholders around a shared strategy.

What you'll do

• Own go-to-market strategy for capital solutions: Lead GTM strategy for the products, services, and features we bring to capital providers. Set the launch narrative, define the audience and segmentation, and make the strategic calls on sequencing and positioning in partnership with product, commercial, and marketing teams.

• Define positioning and messaging: Build differentiated positioning and value propositions for the capital provider audience, grounded in how institutional investors actually evaluate, decide, and deploy. Make sure Crux is described consistently and credibly across every team and touchpoint.

• Be an authority on capital providers: Hold a deep internal understanding of the investors and capital providers Crux serves: their mandates, workflows, constraints, and decision drivers. Bring that depth into positioning, messaging, roadmap, and commercial conversations.

• Turn market and customer insight into strategy: Synthesize customer feedback, competitive signals, and market dynamics into a clear point of view on where we play and how we win with capital providers. Partner with product, market intelligence, and commercial teams to pressure-test it and act on it.

• Equip commercial teams: Give commercial teams the narratives and enablement they need to win sophisticated capital conversations, including pitch decks, battlecards, and training. Raise the quality and consistency of how Crux shows up in front of investors.

• Lead across teams: Serve as the marketing strategy partner for the capital side of the business. Align product, commercial, and marketing stakeholders around shared narratives and priorities, and hold the room when those priorities compete.

What you bring

Required experience

• 8+ years in B2B marketing, marketing strategy, or an adjacent strategic function, with some experience in a startup or high-growth environment and meaningful direct exposure to institutional investors, including genuine fluency in how banks, funds, corporate finance teams, or other capital providers evaluate opportunities and deploy capital.

• Professional experience in financial services.

• A track record of setting strategy and making the call, not just executing against someone else's plan.

• Experience supporting multi-product organizations with multiple buyer personas.

• Demonstrated ability to translate complex financial or technical concepts into clear, differentiated positioning.

• Experience building enablement that measurably improves how customer-facing teams sell.

• Executive presence and stakeholder leadership. You can influence senior cross-functional partners and hold your own with sophisticated internal and external audiences.

• Analytical, structured, first-principles thinker who turns messy signals into clear positioning and strategy.

What We Bring

• Backing, traction & brand:

  • We have raised $77 million in capital from some of the best venture and strategic investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Ardent Venture Partners, Pattern, Clearway, EDFR, Intersect, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures.

  • Have been profitable and are growing exponentially

  • We have closed over 130+ transactions in just the last 2 years, facilitating billions of dollars of capital flowing into renewables projects

• Culture & working dynamic

  • Remote-first operating model: Work from anywhere in the US and Canada, or work out of our optional offices in DC (open) and NYC (open). Optional co-working opportunities with co-workers in Bay Area, Seattle, Denver, Boston, LA, and beyond.

  • High growth & high ownership culture: We grow quickly by giving extremely talented people a lot of responsibility.

  • Best of financial services & technology: We have brought together a team that are experts in clean energy finance, and the best technologies. Use your expertise while getting to be on the cutting edge of applying AI to your day and your clients’ experience.

  • Regular team offsites: We sustain culture by bringing the entire company together 2 times a year. Individual teams may also meet up more frequently.

• Benefits

  • Healthcare: We cover 100% of premiums for employees with a variety of plans on Aetna (nationwide) and Kaiser (WA and California) and subsidize 70% for dependents (total as a group), if relevant.

  • Dental & vision: We cover 100% of premiums for employees and 50% for dependents (each), if relevant.

  • Holidays: 10 company holidays per year.

  • Paid time off: 20 days per year.

  • 401k: We support a 401k account but don't have a matching program set up at this time (typical for an early-stage startup).

  • Parental leave: 16 weeks for birthing parents and 12 weeks for non-birthing parents.

• Compensation:

  • Cash compensation:

    • Base salary: $180,000 - $200,000+, depending on relevant experience, not inclusive of equity value.

    • Performance bonus: Discretionary annual performance bonus based on leveling.

    • Company wide bonus: $10,000 - $40,000 tied to revenue goals.

  • Stock options in a rapidly growing company.

• Values

  • Care for each other: We want to work on a team where people support each other - in their growth, in their work, and towards our shared mission. When we do that, we have fun.

  • Build and improve rapidly: We move quickly. To do that, we focus, consistently ask ourselves if we are prioritizing the right things, and execute them as best as possible.

  • Focus unremittingly on customers: Our first obligation is to our customers and partners, and we keep their needs front and center in everything we do.

  • Demonstrate ownership: We are all owners of Crux. This is our team, our company, our product and we show that to each other.

  • Convene a team that reflects the breadth of experiences in the country: We’re building a team with a wide range of backgrounds and a culture where everyone can thrive.

We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.