Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.

What we can offer

:

A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.

We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!

The Opportunity:

Designs, develops and manages activities for a specific product or group of products from product definition and planning through production, release, and end of life. Serves as the central resource with design, process, manufacturing, test, quality and marketing as the product(s) move to production and distribution. Involvement lasts throughout all stages of a product’s life-cycle including modifications, upgrades and maintenance of the product or product line. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).

As the Business Manager, you will:

• Lead product strategy for the Washing Machine category, including long‑term roadmap development, business case creation, and market positioning.
• Drive cross‑functional alignment with R&D, Engineering, Manufacturing, Quality, Sales, and Marketing to execute product launches and enhancements.
• Evaluate market opportunities by overseeing in‑depth market research, competitive analysis, and customer insights to inform product decisions.
• Own pricing strategy, promotional direction, and margin management to ensure the product line meets revenue and profitability targets.
• Recommend and prioritize product enhancements to improve user experience, performance, and competitiveness.
• Develop and manage go‑to‑market strategies, including launch plans, messaging, and training content for internal and external stakeholders.
• Monitor product performance post‑launch and lead corrective actions to address issues or capitalize on opportunities.
• Guide complex system or configuration requirements in partnership with technical teams.
• Present strategic insights and recommendations to senior leadership and global counterparts.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 7+ years of experience in product management, category management, strategic marketing, or related fields within consumer electronics, appliances, or other high‑tech industries.
• Proven success managing end‑to‑end product lifecycles, including roadmap development, cross‑functional leadership, and P&L or margin accountability.
• Strong analytical capability with proficiency in MS Office—especially Excel—plus experience with data‑driven decision‑making.
• Excellent communication and stakeholder‑management skills; ability to influence cross-functional teams and leadership.
• Bilingual proficiency in English and Korean strongly preferred due to frequent collaboration with HQ.

Recruiting Range$112,000—$140,000 USD

Benefits Offered Full-Time Employees:

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
• Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
• Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
• Performance based Short-Term Incentives (varies by role).
• Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
• Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
• Group Rate Life and Disability Insurance.

Benefits Offered Temporary/Contractors:

• Eligible for the relevant benefit programs offered through our partner agencies.

Privacy Notice to California Applicants

Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or support@lg4me.freshdesk.com. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.

All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.