At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing, and delivering medicines that help them live longer, healthier, more active lives. Lilly is making transformational investments in direct-to-consumer healthcare delivery through LillyDirect and other digital health initiatives. LillyDirect’s mission is to deliver a world-class consumer healthcare experience by transforming how patients access Lilly’s innovative medicines and digital health solutions through an end-to-end consumer health platform.

Position Overview

The Associate Director, E-Commerce Finance LillyDirect is a key finance business partner supporting LillyDirect's direct-to-consumer (DTC) commercial operations. This role owns financial planning, performance analysis, and decision support for e-commerce revenue streams and marketing analytics. The ideal candidate bridges traditional pharmaceutical financial planning rigor with e-commerce and digital marketing fluency — translating metrics like Customer Acquisition Costs (CAC), conversion, retention, and subscriber economics into financial forecasts and investment recommendations that inform senior leadership decisions. This individual will work cross-functionally with Commercial, Marketing, Digital Product, Finance, Business Intelligence & Analytics (BI&A) and Competitive Intelligence teams to ensure LillyDirect's financial models reflects real-time market dynamics, including market developments. The role will report directly to the LillyDirect CFO.

Key Responsibilities

• Revenue Forecast: Develop and own the revenue model, own the daily tracking of e-commerce revenue and monthly/quarterly forecast process.

• Marketing analysis: partner with Marketing to build and maintain CAC, Lifetime Value (LTV), payback period, and media efficiency models across paid search, retargeting, organic, and other acquisition channels; recommend budget allocation shifts based on channel performance.

• Partner with LillyDirect finance function for financial planning and reporting of cost-to-serve and marketing spend across the LillyDirect portfolio.

• Business Case Development: Develop financial business cases for new e-commerce features and/or or new channel partnerships

• Competitive Benchmarking Support: Collaborate with Competitive Intelligence to incorporate market developments into internal forecasting assumptions.

• Management Reporting: Prepare monthly performance packages and ad hoc analyses for senior finance and commercial leadership, translating complex e-commerce data into clear financial narratives.

• Process & Systems: Improve financial data infrastructure connecting e-commerce platforms, and financial systems to enable faster, more accurate reporting by partnering with Business Intelligence & Analytics and Finance teams.

• Cross-Functional Partnership: Serve as the primary finance point of contact for e-commerce product, marketing, and operations teams.

Basic Qualifications

• Bachelor’s degree, ideally in Finance, Accounting, Economics, Business, Computer Science/ Engineering, Statistics, etc.

• Minimum of 5 years of experience in e-commerce / digital finance roles

Preferred Qualifications

• Experience in pharmaceutical, healthcare, or regulated direct-to-consumer industries.

• Demonstrated experience partnering with marketing or digital teams on channel investment analysis.

• Strong financial modeling skills (Excel/advanced modeling required)

• Familiarity with subscription business models and telehealth platforms

• Knowledge of pharmaceutical gross-to-net, payer mix, or market access fundamentals.

• Strategic financial thinking with strong attention to detail

• Strong analytical and problem-solving skills with a bias for action.

• Data-driven storytelling with ability to translate operational / digital metrics into financial and strategic recommendations for senior leadership.

• Excellent communication skills, with experience presenting to executive audiences.

• Ability to influence cross-functionally without authority

• Comfort operating in ambiguity within a fast-evolving DTC/digital business

• Experience with BI tools such as Power BI or Tableau

Additional Information

• Travel Requirement: Up to 10%, primarily domestic travel (Indiana)

• Lilly may provide support for or sponsor work authorization or visas for this role for internal applicants only.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include: Africa, Middle East, Central Asia (AMECA), Black Employees at Lilly (BE@Lilly), Chinese Culture Network (CCN), EnAble, Evolve, Lilly Indian Network (LIN), Organization of Latinx at Lilly (OLA), Pride (LGBTQ+ Allies), Veterans Leadership Network (VLN) and Women’s Initiative for Leading at Lilly (WILL).

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location.  The anticipated wage for this position is

$141,000-$206,800

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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