Head of Digital Marketing

The Head of Digital Marketing will lead Firstup’s global digital growth strategy, driving
measurable pipeline, bookings, platform adoption, and customer retention. This leader
will own digital demand generation, the company website, paid channels, content
strategy, and lifecycle marketing while partnering closely with Sales, Product, Customer
Success, and Marketing Operations. As a strategic and hands-on player-coach, they will
build a high-performing team and establish a disciplined, data-driven approach to
investment, execution, and optimization.

Responsibilities

● Build and execute a clear, measurable digital demand generation strategy aligned
with company priorities and objectives, including bookings growth and platform
adoption, and product launch success.
● Build and execute a compelling AEO and SEO strategy to amplify our point of view in
the market and drive inbound demand
● Own global paid channel strategy across Paid Search, Paid Social, Programmatic,
Affiliate, and other channels for enterprise audiences, including planning, forecasting,
budget pacing, audience design, and performance management.
● Build and execute top-of-funnel account engagement programs (content, paid,
nurture) that surface intent and engagement signals across target accounts, and
establish clear criteria/thresholds for advancing accounts into the ABM program.
● Partner with the ABM lead to define account scoring and handoff criteria, ensuring a
consistent flow of engaged, qualified accounts move from digital marketing into
1:1/1:few ABM plays.
● Partner closely with Sales, Product, and Customer Success to ensure marketing drives
pipeline, product engagement, and retention via digital channels.
● Own the company website as a strategic growth asset, improving positioning, buyer
journeys, conversion, and experimentation.
● Lead demand generation programs that support both new business acquisition and
expansion opportunities.
● Build a content strategy that supports the full buyer journey, strengthens Firstup’s
market position, and improves conversion at every stage.
● Establish a rigorous operating cadence around goals, investment decisions,
performance insights, and optimization.
● Lead the team to
○ Develop lean and effective campaigns, partner marketing programs, and
lifecycle marketing programs.
○ Optimize lead management, nurture flows, scoring, and tight alignment with
Marketing Operations
○ Build and execute programs targeting top targets and advance them to ABM
targets ○ Drive scalable, targeted customer digital marketing programs that support
upsell and renewal through lifecycle campaigns and tailored content.
○ Collaborate closely with Digital CS to deliver integrated, data-informed
campaigns that reinforce value, accelerate adoption, and improve retention. ● Attract and retain high-performing talent
● Coach team members and lead with agility

Minimum Qualifications

● Bachelor’s Degree in Business Administration, Marketing, or similar field of study, or
commensurate professional experience
● 10+ years of experience in Digital Marketing, including at least 4+ years if leadership
experience within a B2B SaaS organizations
● Deep expertise with modern marketing technology platforms, including Clay,
Demandbase, Marketo, and Qualified
● Proven success driving digital marketing programs, ideally with enterprise GTM
models.
● A “player-coach” who enjoys being in the trenches and can develop strategy and
execute without layers of support.
● Resourceful operator who has run high-performing digital demand generation
programs in a company focused on profitable growth
● Comfortable with driving trade-off decisions and prioritizing ruthlessly for impact and
effectiveness
● Bookings obsessed with deep expertise in digital marketing and ABM, with strong
fluency in marketing analytics, attribution, and marketing-sales partnership
● Must be able to thrive in a fast-paced environment and juggle multiple projects

Competencies

● Mission-driven. Deep belief in Firstup’s purpose; sees employee experience as a
meaningful category to shape
● Able to establish influence and operate as a collaborative partner with peers across
Sales and Customer Orgs
● Results-oriented, relentlessly focused on pipeline, adoption, and ROI
● Experience supporting distributed workforces and go-to-market models across North
America and Europe