Content Marketing Manager (German-speaking Market)
Job description
About the Role
We're a fast-growing, Vienna-based B2B SaaS startup in the AI-powered business communication space — building technology that helps small and medium-sized enterprises automate their phone interactions around the clock. With a recent Seed A/B raise behind us and a team scaling rapidly, we're looking for a Content Marketing Manager to own our presence and messaging in the German-speaking market.
This is a high-ownership role at the intersection of strategy and execution. You'll define the brand voice for German-speaking audiences, craft content across the entire customer journey, and work closely with a driven, ambitious team to accelerate growth. If you thrive in fast-paced startup environments and love turning complex ideas into compelling copy, this role is for you.
What You'll Do
Own the end-to-end content marketing strategy and execution for the German-speaking market.
Define and steward the brand voice across all customer journey stages — awareness through retention.
Write and manage website copy and landing pages tailored to German-speaking audiences.
Produce high-converting copy for paid marketing channels.
Script ad creatives for YouTube and Paid Social platforms.
Develop and execute organic content strategies across relevant social platforms.
Collaborate with creators, customers, and influencers to produce authentic, resonant content.
Drive continuous improvement through A/B testing, user research, and performance insights.
Contribute to product positioning and go-to-market messaging strategy.
What We're Looking For
Must-haves:
4+ years of experience in Content Marketing, Copywriting, or Growth Marketing roles.
Native-level German writing skills with a sharp instinct for marketing copy.
Solid background in B2B SaaS or a fast-growing software environment.
Strong understanding of performance marketing and conversion-focused copywriting.
Hands-on experience with A/B testing and using performance data to refine messaging.
Experience scripting ad creatives for YouTube and Paid Social.
Proven ability to build and execute organic social content strategies.
Experience collaborating with external creators, customers, and influencers.
Fluent English for internal and cross-functional communication.
Nice-to-haves:
Experience marketing AI products or voice/conversational technology.
Background in user research for marketing insights.
Familiarity with SEO best practices for organic content strategy.
Compensation & Benefits
Salary: €65,000 – €100,000 per year, depending on experience.
Opportunity to be an early, high-impact hire at a well-funded, high-growth startup.
Work directly with a senior, cross-functional team in a collaborative environment.
Please note: visa sponsorship is not available for this role.
Location
This is an on-site role based in Vienna, Austria. We're looking for candidates who are already based in Vienna or willing to relocate. Remote work is not available for this position.