Product Operations Manager - TikTok LIVE

About the Team

The TikTok LIVE team works closely with creators, agencies, and strategic partners to build engaging real-time experiences that bring communities together around the world. Our mission is to foster meaningful, interactive connections while supporting creator growth, audience engagement, and sustainable monetization.

Responsibilities

• Develop and execute end-to-end product and growth strategies for targeted creator segments based on creator needs, behavioral insights, and business objectives.
• Identify how LIVE features can support creator growth, engagement, and monetization across different segments and use cases.
• Conduct post-mortem reviews and ROI analyses to identify high-impact strategies and scalable opportunities.
• Define, monitor, and evaluate success metrics for product and creator initiatives, ensuring alignment with broader ecosystem goals.
• Partner closely with Product teams to translate creator feedback, behavioral insights, and operational findings into actionable product requirements and feature improvements.
• Design and deliver education and enablement programs that help creators understand, adopt, and effectively use LIVE features.
• Monitor the LIVE content ecosystem to identify emerging trends, user pain points, and competitive opportunities.
• Lead the planning and execution of creator-facing campaigns and initiatives that drive feature adoption, creator behavior change, and measurable business outcomes.
• Collaborate cross-functionally with Product, Marketing, and Data teams to ensure smooth execution of global initiatives.

Qualifications

Minimum Qualifications
- Bachelor’s degree or above.
- 3+ years of experience in product operations, growth, project management, or a related function.
- Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.
- Proven ability to manage cross-functional projects and drive execution in a fast-paced environment.
- Ability to work effectively with global and cross-functional stakeholders.

Preferred Qualifications

• Experience in the entertainment, livestreaming, social media, gaming, music, or broader digital content industry.
• Experience working on creator ecosystem, user growth, monetization, or feature adoption initiatives.
• Familiarity with building or scaling creator education, enablement, or engagement programs.
• Strong commercial awareness and the ability to connect product initiatives with business outcomes.
• Creative, entrepreneurial mindset with a passion for emerging content trends and creator communities.