Senior Field Marketing Manager
Job description
Who We Are
We’re Sandbox VR, the most advanced virtual reality experience in the world. Our mission is to bring people closer together through world-class immersive experiences. When guests step into one of our stores, our full-body motion tracking gear and Hollywood motion capture cameras make them the stars of their own movies. Groups freely roam our large-open “holodecks” together, relying on each other to succeed in social experiences. Whether it’s venturing into space, battling on the high seas, or surviving a zombie apocalypse, our experiences take our guests on a journey they won’t forget!
Since launching in 2017, we’ve become the location-based VR industry leader. As we continue to expand globally, there’s never been a better time to join the Sandbox VR team. We take pride in the relationships we are building within our communities by providing world-class experiences for our guests and our employees. Here, we value humility and have built a collaborative environment, ensuring that our guests, and our teammates all win collectively. If this sounds interesting to you, we’d love you to join us, as we build the future of entertainment.
Sandbox VR is looking for a Senior Field Marketing Manager to build and scale the marketing systems that power successful franchise launches. Supporting primarily U.S. openings, you'll partner with franchisees from approximately 90 days before opening through 45 days after launch, equipping them with the tools, training, and guidance needed to create local awareness, generate demand, and accelerate early revenue.
This is a systems enablement role, not a market-by-market execution role. Success comes from designing repeatable processes, centralized resources, and scalable support that empower franchise partners to confidently execute local marketing while maintaining brand consistency.
What You'll Be Doing:
Develop, optimize, and scale a repeatable pre-opening marketing framework that supports 2–4 franchise launches per month.
Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources that standardize successful openings.
Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support.
Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events.
Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution.
Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing.
Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening.
Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously.
Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings.
What Success Looks Like:
Within your first year, you will:
Build a repeatable launch marketing system that franchisees confidently adopt.
Improve pre-opening awareness, bookings, grand opening attendance, and first-month revenue.
Strengthen collaboration across Marketing, Operations, and franchise partners.
Expand the field marketing toolkit into a scalable resource that improves every future opening.
What We're Looking For:
5+ years of experience in field, franchise, regional, retail, hospitality, restaurant, entertainment, or experiential marketing.
Experience supporting new store openings, grand openings, or local market launches that drive measurable business results.
Proven ability to influence franchisees, operators, or multi-unit business owners without direct authority.
Strong project management skills with the ability to manage multiple launches simultaneously.
Experience with local marketing channels including partnerships, PR, influencers, paid media, CRM, community engagement, and grassroots marketing.
Excellent communication, executive presence, and relationship-building skills.
Strategic travel to support new market launches.
If you're passionate about creating unforgettable guest experiences and building scalable systems that help franchise partners succeed, we'd love to hear from you!
What We're Offering:
Sandbox VR is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.