Prime Video is redefining digital video entertainment in Japan — and this role is at the center of it. You will lead end-to-end marketing strategy and execution to drive acquisition and engagement for Prime Video Japan, while spearheading select high-impact initiatives across APAC. You'll be directly accountable for performance outcomes, marketing budgets, and paid channel strategy — all with a focus on customer impact.

Key job responsibilities

• Define audience strategy and full-funnel paid marketing plans
• Own media strategy, planning, buying and execution across paid channels (digital, offline – TV, Transit and OOH)
• Manage budgets rigorously across channels and ad formats (static and video) ensuring efficient spend and scaling
• Build and optimize campaign structure: account setup, bidding strategies, budget allocation, pacing, and scaling
• Lead audience planning: first-party data, re-targeting, and lookalikes
• Partner with product and data teams on tracking, tagging, and signal quality (conversion APIs, pixels, clean rooms)
• Own measurement and attribution: incrementality testing, geo experiments, MMM inputs
• Analyze performance deeply and translate data into clear actions to improve subscription growth, ROAS and LTV
• Drive creative effectiveness: testing frameworks, asset rotation, and channel learnings from performance-based iteration
• Lead and drive impact from agencies
• Present insights and strategy to senior management; influence cross-functional decisions

A day in the life
Your days are a mix of collaborating across marketing, business teams, Amazon Studios, and agencies — finding fresh, unmissable ways to bring our best content to customers.

About the team
You'll be joining a high-caliber team that covers the full marketing funnel — from brand awareness to performance. The team brings together sharp minds from entertainment, tech, and consumer industries, blending diverse perspectives with executional excellence and a genuine passion for what we do. It's a team that moves fast, thinks big, and delivers.

Basic qualifications

• 8+ years of professional non-internship marketing experience
• Experience in online advertising/marketing/sales/digital media
• Experience using data and metrics to measure impact and determine improvements
• Speak, write, and read fluently in Japanese
• Speak, write, and read fluently in English
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Expertise with ad platforms (Google Ads/ Meta/TikTok/DSPs) and campaign optimizations
• Experience in working with media agencies
• Experience in managing paid media budgets

Preferred qualifications

• Experience in building, executing and scaling cross functional marketing programs
• MBA
• Experience working at Entertainment/Tech/ Agency side

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.