This role is part of the rekindle returnship program
Note : For more details on rekindle program, pls visit - https://www.amazon.jobs/en/landing_pages/rekindle

Amazon Pay's vision is to simplify lives and fulfill aspirations by making payments trusted, convenient and rewarding. The payments and financial services landscape is fast-paced and dynamic with evolving customer needs. Amazon Pay offers payments, credit, investment and insurance products. We cater to diverse customer preferences across cash habituated, new-to-credit, digital-native, and credit-served customers through innovative products such as Pay Later, Cash Deposit At Doorstep, Pay With Alexa, Co-Branded Credit Card, Gift Cards, UPI, Auto-Insurance and Smart Stores. Customers use Amazon Pay to pay for virtually anything including shopping, bills, money transfers, scan & pay, ticketing, cabs, food delivery and more. Thus, Amazon Pay not only improves customers’ payment experience while shopping on Amazon but also across their A to Z of payments.

Do you have a passion for understanding what delights customers? Do you get energized seeing your insights and marketing solutions transformed into products and campaigns that benefit customers?

The Amazon Pay Marketing team is looking for a seasoned insights & marketing professional with big ideas, a passion for solving unique problems, and strong consultative and strategic mindset - to help us build and drive a world class insights to marketing actions for the business. This role will develop and own the insights programs from strategy development, through influencing stakeholders, to acting on insights and also execute marketing actions in key programs. This role requires a diverse research skill-set with strong analytical know-how, sharp business acumen, the ability to build consensus quickly and bias for action. The successful candidate will be comfortable with ambiguity, have strong attention to detail, and be motivated by a fast-paced and entrepreneurial environment.

Key job responsibilities

• Being a thought leader and trusted partner on customer insights
• Applying sound research and business acumen to help the business solve complex research questions
• Taking disparate data and connecting the dots to craft meaningful narratives that build impactful marketing campaigns
• Diving deep into data to understand not only the ‘what’, but the ‘so what’ and ‘now what’
• Defining, building, and championing scalable and agile market research solutions, tools, and processes
• Creating mechanisms to share insights and influencing product, category and marketing stakeholders to act on insights
• Leveraging internal and external resources to execute innovative research techniques

A day in the life
Listen to customers thru heartbeat , percept and other channels --> track insights project roll-outs --> execution planning for marketing GTMs --> review data and performance on programs --> create brief for internal/external partners to scale up business.

Basic qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to stakeholders
• Experience using Microsoft Excel to manipulate and analyze data

Preferred qualifications

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.