Marketing Lead
Job description
About the Role
This is a zero-to-one brand-building role at an early-stage ambient AI startup, sitting at the intersection of Product, Engineering, and a global marketing team. You'll own US brand execution end-to-end — defining narrative, voice, and market position in a crowded AI space — while feeding real audience signal back into what the company builds next.
What You'll Do
Identify and validate the core early-adopter audience through lightweight experiments, qualitative interviews, and community signal-reading.
Develop a sharp, defensible brand narrative and voice that resonates with AI-native and power-user segments.
Write, test, and iterate on marketing copy, positioning, and brand identity directly — not hand off to an agency.
Run messaging experiments across audience segments and double down on what demonstrably works.
Own channel and sequencing decisions, determining which platforms deserve a real presence and when.
Collaborate with Product and Engineering as an upstream stakeholder, translating audience insights into roadmap input.
Coordinate with the global branding team to keep US execution aligned as the brand evolves.
What We're Looking For
3+ years building brand narrative and voice from scratch for consumer or prosumer products — not executing existing brand guidelines.
Proven ability to write sharp, concise copy and turn a rough product thesis into a narrative that lands with a specific audience.
Demonstrated track record running lightweight brand validation experiments without a fully scripted playbook.
Experience making independent platform and channel sequencing decisions based on brand fit and audience analysis.
Comfort owning ambiguous brand strategy questions and executing with autonomy at an early-stage company.
Clear, defensible point of view on what great brand work looks like in the AI and consumer space.
Background in brand strategy, positioning consultancy, or 0→1 brand work at early-stage startups — experience with consumer AI or productivity apps (e.g. PKM, second brain, or ambient AI tools) is a strong plus.
An existing personal following on X/Twitter or LinkedIn in the AI/productivity space is a plus.
Bilingual fluency in English and Mandarin is a plus.
No visa sponsorship available.
Location
Hybrid — 3 days per week in office in the San Francisco Bay Area, California.