We are looking for a Marketing Campaigns and Creator Activations Manager to own the end-to-end execution of creator-facing product marketing initiatives that drive awareness, perception, adoption and usage of TikTok products. This role is a 6-months fixed term contract.

This is a product marketing led role with primary ownership of paid campaigns across on and off-platform channels. It is complemented by creator activations, partnerships and experiential programmes that add credibility, depth and conversion to campaign messaging.

You will work closely with Product, Comms, agencies, partners and the Global Creator Marketing team to translate product priorities into integrated marketing execution with clear, measurable outcomes.
The role reports into a local lead, with close collaboration with the Central Creator Marketing team.

Responsibilities:

Product Marketing and Paid Campaigns (Primary Focus)
- Own product marketing campaigns end to end, planning and executing paid campaigns tied to creator awareness, perception and product adoption across on- and off-platform channels such as TikTok, YouTube, Meta and Reddit
- Drive scale and performance, delivering both upper funnel outcomes such as awareness and perception, and lower funnel outcomes including product adoption and usage
- Lead creative and agency execution, writing briefs, reviewing scripts and creative, managing agencies and remaining hands-on throughout execution and optimisation
- Optimise based on results, monitoring performance against core metrics and iterating on messaging, creative and targeting
- Partner closely with Product and Creator Marketing teams to ensure campaigns are grounded in product value, creator insights and clear calls to action

Creator Activations and Experiential Programmes (Secondary Focus)

• Own creator activations end to end, planning and delivering creator-facing initiatives tied to product priorities, including partnerships, programmes, product education moments and selected events