Bee is building Amazon's personal context layer, a wearable and an intelligence system that capture the customer's day and turn it into private memory that makes every Amazon surface more personal. We were acquired by Amazon and operate as a startup inside it: small team, fast shipping, high ownership.

You will translate product capability into launches customers understand, not feature lists, but the reason someone wears an always-on device and pays a subscription for what it remembers. It means owning Bee's voice everywhere it shows up: social, community, app store, packaging, the website, the launch moment. It means owning the community we already have, our best customers buy Bee for their spouses, parents, and colleagues, and they tell us what to build next, and building the referral motion that behavior implies. And it means leading category education, because most of the market has never heard of ambient AI.

A day in the life

• Own positioning and messaging for Bee. Define what the product is, who it's for, and why it matters.
• Run launches end to end.
• Own social. Set the voice, plan the calendar, and ship the work.
• Own community. Our most engaged customers are our best source of insight and our most effective acquisition channel.
• Lead category education. Ambient AI is new and most people have never heard of it. Build the brand and content work that explains what it is, why it helps, and why Amazon is the right company to build it.

About the team
Bee is a small team building a new kind of product inside Amazon.

We were a startup, we were acquired, and we still operate like the former, we ship fast, we make decisions in the room, and everyone here does more than their title.

Basic qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 157,100.00 - 212,600.00 USD annually