Primary Function of Position

The Director, Marketing is responsible for leading Korea's marketing function, including Clinical Marketing, Product Marketing, and Ecosystem Marketing, to drive sustainable market growth and customer adoption across Intuitive's portfolio.

This role leads the Korea Marketing team and works closely with Sales and enabling functions in Korea, as well as Regional Marketing teams, to translate business priorities into effective marketing strategies and execution plans.

As a member of the Korea Leadership Team (KLT), the Director, Marketing contributes to country business planning, develops organizational capabilities, and ensures that Marketing serves as a strategic partner in achieving Intuitive Korea's growth objectives.

The role serves as a key contributor to country growth strategy while helping the organization navigate evolving market dynamics, leadership maturity, and organizational change. This position also provides significant exposure to country leadership, regional marketing collaboration, and enterprise-wide strategic initiatives.

Essential Job Duties

Business Strategy & Market Leadership

• Lead the Marketing team and cross-functional stakeholders within a matrix organization to develop and execute short- and long-term strategies for market growth.

• Serve as a key contributor to country business planning and growth strategy, ensuring alignment between marketing priorities and business objectives.

• Champion deep customer and market understanding through data, insights, and field engagement to inform strategic decision-making.

• Drive insights on market trends, competitive dynamics, reimbursement changes, and industry developments to support business growth.

• Drive the evolution of go-to-market approaches and customer engagement strategies to address changing market needs and business priorities.

• Oversee product positioning, portfolio strategy, and lifecycle planning to maximize market adoption and business performance.

Customer & External Engagement

• Build strong relationships with key opinion leaders (KOLs), hospitals, healthcare providers, and other stakeholders to support customer engagement and ecosystem adoption.

• Support strategic engagement with professional societies, healthcare institutions, and relevant industry groups to strengthen Intuitive's market presence.

• Serve as a strategic liaison for key customers and external stakeholders.

Organizational Leadership & Transformation

• Develop marketing talent and organizational capability while fostering a culture of accountability, collaboration, innovation, and continuous growth.

• Lead and coach a high-performing team, strengthening leadership capability and succession readiness across the organization.

• Lead teams through organizational change and business transformation by providing clarity, alignment, and effective change leadership.

• Develop and delegate marketing operations and execution responsibilities to ensure effective implementation while expanding team capabilities.

• Contribute to broader commercial capability development through cross-functional collaboration and sharing of customer and market insights.

Regional & Enterprise Collaboration

• Partner with Regional and Global Marketing teams to share insights, leverage best practices, and contribute to organizational learning.

• Represent Korea within APAC Marketing forums and collaborate with regional leaders on strategic initiatives, capability building, and best-practice sharing.

• Actively contribute as a member of the Korea Leadership Team (KLT), fostering strong collaboration and alignment across business functions.

Operational Excellence

• Establish and continuously improve marketing processes, operating mechanisms, and execution standards to ensure clarity, accountability, and efficiency.

• Manage marketing budgets, track ROI, and ensure effective allocation of resources to maximize business impact.

Qualifications

Required Skills and Experience

• Bachelor's degree in Life Sciences, Business, Marketing, or a related discipline; MBA or advanced degree preferred.

• 12+ years of progressive experience in marketing, commercial strategy, sales leadership, or business management within healthcare, medical device, pharmaceutical, or related industries.

• Strong understanding of Korea's healthcare environment, reimbursement systems, compliance standards, and regulatory landscape.

• Proven ability to interpret market data, financial metrics, customer insights, and business trends to guide strategic decision-making.

• Demonstrated success driving business growth through effective marketing strategy, cross-functional leadership, and customer engagement.

• At least 10 years of people leadership experience, including talent development, coaching, and succession planning.

• Proven success leading high-performing teams in a complex matrix organization.

• Experience leading teams through growth, organizational change, business transformation, or go-to-market evolution.

• Ability to balance short-term execution with long-term capability building and organizational development.

• Strong executive presence with the ability to influence internal and external stakeholders at multiple organizational levels.

• Excellent communication, collaboration, and stakeholder management skills.

• Demonstrated ability to build alignment, navigate ambiguity, and lead through complexity.

• Strategic, customer-centric, and results-oriented mindset with a passion for developing people and organizational capability.

Additional information

Intuitive는 고용 기회 균등 고용주입니다. 당사는 인종, 성별, 임신 여부, 성적 지향, 성 정체성, 출신 국가, 피부색, 연령, 종교, 국가 보훈 대상자, 장애 여부, 유전 정보 또는 연방, 주 또는 현지 관련 법률에 따라 보호받는 기타 모든 지위에 관계없이 자격을 갖춘 모든 지원자 및 직원에게 동등한 고용 기회를 제공하며 모든 유형의 차별과 괴롭힘을 금지합니다.

당사는 기회 균등법에 따라 범죄 및 유죄 판결 기록이 있는 고용 자격을 갖춘 지원자를 고려할 것입니다.

본 직책은 사업상 필요 및/또는 선정된 후보자의 경험, 지식 및 기술에 따라 여기 명시된 직급과 다른 직급으로 채용될 수 있습니다.

급여 및 보수는 관련 법률에 따라, 주로 채용이 이루어진 직급 및 후보자의 자격 요건을 기준으로 결정됩니다.

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.